Personal information we collect
When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies that are sent on your device.
In addition, as you browse the Site, we collect information about the individual web pages or products you view, which websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as ‘’device information’’. We collect device information using the following technologies:
‘’Cookies’’ are data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org
Log files track actions that occur on the site and collect data including your IP address, browser type, internet service provider, referring/exit pages and date/time. ‘’Web beacons’’, ‘’tags’’, and ‘’pixels’’ are electronic files that are used to record information about how you navigate the Site.
In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information about you, including your name, billing address, shipping address, payment information (including credit card numbers, email address and telephone number). We refer to this information as ‘’Order information’’.
How do we use your personal information?
We use the order information we collect generally to fulfill orders placed through the Site (including processing your payment information, arranging for shipment and providing you with invoices and/or order confirmations).
In Addition, we use this order information to:
- Communicate with you
- Review our orders for potential risk or fraud
- When you agree to the preferences you have shared with us, we will provide you with information or advertising related to our products or services
We use device information to help us detect potential risks and fraud (in particular, your IP address) and more generally, to improve, optimize our site (for example, by generating analytics about how our customers browse and interact with us) and to evaluate the success of our marketing and advertising campaigns.
Sharing your personal information
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store: you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or order lawful request for information that we receive, or to protect our rights.